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Birmingham’s burgeoning retail scene

It is the country’s second city, but is Birmingham the right location for retail expansion? Drapers takes a trip.

A mention of Birmingham will more often than not be answered with an offhand dismissal of the city, or a derogatory impression of the Midlands drawl. However, a bastion of UK manufacturing and now home to the world’s largest fashion retail store, Birmingham’s position as an epicentre of fashion retail should not be under-estimated.

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